Tech Jobs: What is a Product Partnerships Manager?
With the pandemic urging many businesses to shift most of their activities online, digital commerce has boomed all around the world in 2020, and is expected to follow this trend in 2021.
E-commerce in Japan
Digital commerce penetration, which is the percentage of households having made at least one online purchase within a given amount of time, is predicted to reach 72.1% in 2021 and a value of US$200 billion in Japan. On top of that, the average transaction value per user in the mobile POS segment is expected to amount US$1,669.7. This would make Japan the 4th largest digital payments market globally.
A Product Partnerships Manager is one of the positions typically found in the digital commerce industry. Let’s have a look at what it entails.
Position: Product Partnerships Manager
What is a Product Partnerships Manager?
Product Partnerships Managers act as a bridge between resellers and their own company. They are usually the ones finding new resellers, managing and maintaining the relationships with those. In other words, they are in charge of commercial and strategic exchanges with key partners.
What are a Product Partnerships Manager’s responsibilities?
A Product Partnerships Manager’s role includes various tasks that require them to have a deep knowledge of their company’s activities, as well as their resellers’. Typical duties involve:
Identifying and acquiring new resellers
Networking and building relationships with partners
Coaching and guiding resellers to help them achieve common goals
Accommodating for projects between their and the resellers’ companies
Recognizing and seeking joint sales opportunities
What Opportunities does a Product Partnerships Manager have?
The high responsibilities that come with the role of a Product Partnerships Manager also lead to great opportunities. These can be:
Developing and optimizing the product(s) you’re in charge of, whether that be in e-commerce or POS
Improving your communication skills by working with other development teams
Establishing durable connections by productizing partner needs
Having the freedom to make fast, meaningful, and impactful decisions
What are the Requirements to become a Product Partnerships Manager?
Maybe you’re interested in becoming a Product Partnerships Manager too. In which case, it is only natural to wonder what skills and qualifications are needed for that position. Of course, these can vary from one company to another, but typical requirements usually involve:
Bachelor’s degree
Experience in a similar position
Great communication skills
Organizational, time and project management skills
Ability to multitask
Detail-oriented
Networking skills
If you’re looking for a job as a Product Partnerships Manager or in the e-commerce industry in general, get in touch with us. We would be more than happy to share our knowledge of the industry, and guide and support you in your job change.
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